antitrust and economics
Q1 Define what is meant by a vertical agreement (you can find help with this in Chapter Nine of the Primer). Describe by using a diagram what interbrand and
intrabrand competition are in terms of the levels of participants in a market, and define what those terms mean. There are six examples of vertical agreements given;
list those six examples and explain them. Why do you think more of the vertical restraints analyzed under the “rule of reason” analysis than horizontal agreements?
What might explain the difference? (HINT: think about the economic effects of the two in relation to the consumer).
Q2. Define what is meant by “horizontal agreements” using the chapters in Armentano (Chapter Six) and the Primer (Chapter Seven). Give examples of horizontal
agreements and explain what they are. Also describe what rule of analysis each type of agreement is to be evaluated under. How might you evaluate whether or not
there is a horizontal agreements between firms? What might the steps be?