draw up an International Marketing Analysis for Unilever

This assessment is the culmination of all the work so far in this module. Students are required to draw up an International Marketing Analysis for Unilever.
Students are required to present your answer in a report format and be able to apply the learning from this module within the report. In order to present a well-constructed report you must carry out a thorough evaluation of Unilever’s international marketing activities and that of their key competitors. You also need to investigate the latest trends and developments within this particular sector. You are required to pick only one of the company’s products for the purpose of this assignment, and to conduct a thorough analysis.
Your strategic report (analysis and recommendations) should be prepared for the Unilever’s senior marketing team, using the standard “Report” format and presented to your tutor for assessment through the usual channels.
Word limit of the report: 2000 words (excluding executive summary, figures, references and appendices)