ABC Advertising Helps To Inform the Target Audience About the Response

ABC Advertising Helps To Inform the Target Audience About the Response

Resources
Read/review the following resources for this activity:

  • Lectures 1, 2, 3
  • Minimum of 1 reliable resource for initial post

Introduction
Learners will discover the various functions of marketing, and the impact advertising plays in business and the economy. In addition, learners will address the role of marketing, and how it impacts the business model, strategy, and vision.

Initial Post Instructions
Discuss the role advertising plays in business and marketing. What beneficial roles does advertising play in a healthy economy? What impact will it have in the future?

Secondary Post Instructions
Was there consensus/disagreement in your initial posts? Did you gain any new learning from your classmates? How might you persuade a peer who disagrees with your position to advocate a new point of view?

Writing Requirements

  • In addition to one initial post, respond to at least two peers.
  • Initial Post Length: minimum of 350 words
  • Secondary Post Length: minimum of 200 words per post
  • Using APA format, incorporate appropriate in-text citation(s) referring to the academic concept with corresponding references page for the initial post.

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