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Analyse the strategies used by the Apple Corporation to build and sustain competitive advantage

Analyse the strategies used by the Apple Corporation to build and sustain competitive advantage. What are  the strategic issues and options currently facing the organisation?
Conduct further research, using your own choice of desk-based sources, to deepen your knowledge of the
context within which your chosen organisation is developing its strategy.

Do not ask forinside information? from the organisation itself. Use the Investor section of each website to
obtain public information instead.

Explain which theoretical tools you have chosen to use, and why and evaluate their usefulness.


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