Assignment Criteria:1) The work must show that you have incorporated the key themes and theories from the relevant chapters in the book of Marketing Management : A Customer-Oriented Approach/Kenneth E. Clow, Donald Baack, 2010 by SAGE Publications, Inc.

2) There must be evidence of relevant new data (eg. company, macro and micro-environments, etc.), AND wider, relevant and up-to-date readings!

3) There MUST be at least an academic journal article.

4) All references should be acknowledged, via Harvard referencing.

5) Use Times New Roman, Font size 12, 1.0 line spaced.

6) Models, diagrams and 1 Appendix may be used for clarity but should be labeled appropriately.

7) There is no word limit.