MKT 271 Consumer Behavior the Decision and Motivation of The Purchase Case Study

MKT 271 Consumer Behavior the Decision and Motivation of The Purchase Case Study

You must read the HBS case and prepare a response. You should interview two individuals and compare and contrast their consumer decision processes.

Read the scenario carefully and develop your position using supporting arguments from the text reading material and any supporting videos. You must outline your position clearly. Any questions at the end of the case are suggestions to prompt your thinking and do not need to be answered in sequence. You must interview two consumers and compare and contrast their experiences.make

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