Brock University Consumers Car Purchasing Trends Paper

Brock University Consumers Car Purchasing Trends Paper

1. Cleaning the data

2. Restructuring the data (e.g., creating new variables, converting continuous variables to

categorical ones etc.) so that it can be used for further analysis

3. Provide an overall assessment of your car brand by analyzing your consumers’

purchasing patterns across different markets

4. Identify primary competitors across different markets

5. Proactively highlight opportunities in the market

6. Document key findings channel?

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