CRM at Trader Joes Paper

CRM at Trader Joes Paper

According to the textbook, Trader Joe’s grocery store has excelled at delivering on the foundation of customer relationship management. The company has done an exceptional job of providing its loyal customers the shopping experience that lacks at other major grocery chains.

1. Based on your experience or knowledge of the shopping experience at Trader Joe’s, how would you describe the uniqueness of CRM at Trader Joe’s?

2. In the eyes of Trader Joe’s loyal customers, why can’t Safeway or Whole Food deliver on great customer experience?

After posting your response, comment on at least one of your peer’s posts. CRM at Trader Joes Paper CRM at Trader Joes Paper

Opinions and RecommendationsOpinions and recommendations are based on facts not just merely agreeing or disagreeing with the question or statement. Posts to peers’ posts acknowledged peers’ position of the issue and build on the post with additional context.
5

Exceeds Expectations

3

Meets Expectations

2

Needs Improvements

0

Does not Meet Expectations

ContentThe content of the post is substantive and relevant to the question asked. The position statement is supported with facts and detailed comments. Often used a reference to textbook content.
5

Exceeds Expectations

3

Meets Expectations

2

Needs Improvements

0

Does not Meet Expectations

Grammar and TimelinessProper grammar and punctuation used in the posts. Posts submitted within the allotted time frame.
5

Exceeds Expectations

3

Meets Expectations

2

Needs Improvements

0

Does not Meet Expectations

CLO #1 – Understanding the Marketing MixUnderstand how the 4 Ps (product, price, promotion, and place) plus positioning interact and influence each other’s effectiveness and change over the course of the Product Life Cycle. project

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