Submit the PowerPoint Feasibility Study presentation to the senior vice president so that she can review the alternatives and provide you with feedback about your ideas.
| Assignment 2 Grading Criteria |
Maximum Points
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| Assignment Components | |
| Describe Harley-Davidson’s brand, including its target market, how the brands differ, business units, and its place in the overall portfolio of H-D. |
16
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| Identify opportunities to add to the brands based on current gaps in the portfolio. |
20
|
| Assuming H-D participates in a merger, select a strategy and discuss the benefits of the strategy for H-D. |
24
|
| Provide a SWOT analysis on H-D’s functional areas: Marketing, Operations, HR, and Executive Leadership. |
32
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| Provide a SWOT analysis on H-D’s functional areas: Supply Chain Optimization, Corporate Responsibility & Ethics, and Safety & Quality. |
32
|
| Recommend growth and profitability strategies for H-D. Rank and describe your top five options for the Sr. VP. Include a justification. |
32
|
| Presentation Standards | |
| Organization (12)
Usage and Mechanics (12) APA Elements (16) Style (4) |
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