Digital Market Strategies Research

Digital Market Strategies Research

In 750-1000 words, discuss the following:

  1. Digital marketing strategies for your division: Discuss the decision to shift all or a portion of your division’s promotional budget in the simulation to digital marketing. Discuss the digital marketing strategies that will be used to promote organizational growth. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
  2. Digital media impact: How would the addition of digital media options influence your division’s overall promotional plan? Consider the five elements of the promotion mix.
  3. Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc., and a justification for each based on your division’s goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
  4. Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division’s goals?

You are required to include both academic and professional references to justify your plan. project

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