pricing of a brand is one of the important element used to entice consumers to purchase it. A company does not randomly choose a price for its brands, but instead uses pricing strategies to find the price. The other type of strategy you read about in this unit is product strategy. Examples of product strategies include perceived quality and perceived value. In this assignment, you are asked to investigate both. To do so, complete the following: If you are unable to review the brands’ pricing histories, answer the following instead:
Discuss and explain Brand Weakness
07
Aug