Saint Marys University Fast Serve Coffee External Analysis Paper

Saint Marys University Fast Serve Coffee External Analysis Paper

Writing an external analysis for fast-serve coffee to profile for the Marketing Activity Report.

For each of the main external business environments (Political, Economic, Social, and Legal):

1.identify the key trends that will either positively or negatively impact the industry sector identified

2.estimate the size of the impact (small, medium, or large)

3.timeframe (short term, medium term, or long term) of when the impact will affect the industry.

4. If there are specific industry brands that need to be used in the analysis, you can use the following four brands: starbucks, Tim Hortons, McDonald’s and Common Ground

length of the main text for the external analysis is 3 pages using the same layout guidelines

provided for the main Marketing Activity Report. (Word Document)make

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