Hospitality and Tourism Discussion

Hospitality and Tourism Discussion

1. You do not plan on going into marketing as a career option. You plan on being a general manager of a hotel or restaurant. Why do you need to study and understand marketing?

2. A restaurant has a great reputation as the result of providing consistent food for over 10 years. The restaurant is full every weekend and has above-average business during the week. The manager claims that the restaurant does not practice marketing because it does not need marketing; the restaurant has more than enough business now. Is it true that this restaurant does not practice marketing? Explain your answer

3. Look at Figure 1-2. Explain why personas who give a business a 2 (a relatively high score) out of 7 are not likely to return? project

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