MKTG 2270 SMU How Starbucks Creates and Provides Value to Customers Case Study Ques
This is an individual assignment. Please read the following case and answer the questions below, in no more than 2 pages (in a Word document). You may use bullet points and/or prose but be as succinct as you can. Please remember to provide support for every answer.
A brief note about format and structure: I left the formatting up to you to decide (e.g., single-spaced, double-spaced, margins, etc.). This is because I would like for you to focus on providing succinct answers rather than fixate on length.
A brief note about content: All of the information required to successfully complete this case is contained in this document as well as in-class lectures and slides. You do not need to do additional research or go beyond the scope of this course.
Please observe the academic integrity policy. This includes using your own words to express your thoughts and paraphrase the words and ideas of other sources (although you don’t need any other sources aside from the case and course lectures).make