I Love Watching Everyday Is Sky
Discussion
Resources
Read/review the following resources for this activity:
- Lectures 1, 2, 3
- 30-minute television show of your choice(free streaming service such as Hulu, ABC, AMC, etc., or “On Demand” (where available), or broadcast TV show
- Minimum of 1 reliable resource for initial post
Introduction
In this activity, learners will evaluate different promotional mix strategies, target market audiences, and marketing channels. Learners will reflect on marketing strategies used by businesses in commercials.
Initial Post Instructions
Watch a 30-minute television show. (You can stream it on your computer, watch it through On Demand through your television provider, or watch a live show).
What program did you watch, what time did the program come on, and what type of program was it (news, sports, soaps, comedy, cartoon, etc.)?
What types of products were advertised? What demographic were the majority of ads trying to reach? Were the ads appropriate to the type of programming that you viewed?
Address the following in your response:
- What network broadcast the show (AMC, CBS, NBC, etc.)?
- What time of day is the program usually shown, and what time of day did you view the show? (If watching a repeat such as CSI that is shown 24/7 on cable)
- How did you watch the show? Through a service such as Hulu, On Demand through your cable/satellite provider, or on as a regularly scheduled program on your tv?
- What types of products were advertised?
- What demographic were the majority of the ads trying to reach?
Were the ads appropriate to the type of programming you viewed?
Secondary Post Instructions
Do you agree with your peer’s description of the ad and if it was appropriate for the type of viewing? Do you agree with the target market?
Writing Requirements
- In addition to one initial post, respond to at least two peers.
- Initial Post Length: minimum of 350 words
- Secondary Post Length: minimum of 200 words per post
- Using APA format, incorporate appropriate in-text citation(s) referring to the academic concept with corresponding references page for the initial post. I Love Watching Everyday Is SkyI Love Watching Everyday Is Sky I Love Watching Everyday Is Sky I Love Watching Everyday Is Sky I Love Watching Everyday Is Sky