MKTG 3378 Purdue University Customer Journey of Linda Johnson Presentation
write 1 page for persona and 1 powerpoint for journey (see instructions)
Description
You will create a persona for the primary end-user experiencing the problem you are trying to solve. You will also submit a journey map that shows how they experience the problem now and where your solution will fit.
Max Length
One page for the persona, and one page for the map. Feel free to use any software you like (PowerPoint, InDesign, Canva, Word, etc.) to create this. You can submit this as a PDF if you like. Project.