University of Warwick Levels of Strategy Types of Strategic Alternatives Questions

Levels of Strategy Types of Strategic Alternatives Questions

1. Which of the following is NOT a main reason to initiate a price cut?
a) market dominance
b) defence
c) market growth
d) profit seeking

2. Which of the following levels of strategy addresses the entrepreneurial problem facing firms?
a) business
b) competitive
c) corporate
d) functional

3. Services are also called shared experiences because of the interactions between:
a) service employees and customers
b) service environment and customers
c) customers
d) none of the above

4. A percentage of sales is a common approach for setting a budget for which strategy?
a) pricing
b) distribution
c) product
d) communication

5. Channel intermediaries can improve overall distribution efficiency by
a) reducing the delivery bulk
b) reducing the number of transactions
c) transporting smaller quantities
d) reducing the range of products offered

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