Marketing Scope of Business Sales

Marketing Scope of Business Sales

Read the following situation. In the space provided, write what you would say during the meeting, being sure to cover each topic and include the definitions of the terms.

You are a salesperson for a local audio-equipment store. The manager of the store has called a meeting for all salespeople because she is concerned about performance levels. She has received numerous customer complaints about salespeople’s attitudes and abilities.

Your manager knows that you are enrolled in Marketing Education and have learned about selling. She has asked you to assist her in preparing for the meeting. She wants you to cover the following topics:

  • What is selling?
  • Why is selling important?
  • What makes a successful salesperson? project

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