MKG400 CT 8

Your final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing in a country of your choosing (I chose SCOTLAND for my country). This should be a new product in a hypothetical company, or for an existing company where you are proposing a new country market entry where they do not currently market in. You have created marketing plans before, but this plan will vary depending on the international strategies and the concepts you have learned in class. Apply international theory, concepts, and terminology throughout the planYour final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing in a country of your choosing (selected in Week #1). This should be a new product in a hypothetical company, or for an existing company where you are proposing a new country market entry where they do not currently market in. You have created marketing plans before, but this plan will vary depending on the international strategies and the concepts you have learned in class. Apply international theory, concepts, and terminology throughout the planhttp://highered.mcgraw-hill.com/sites/dl/free/007352994x/862077/cat2994X_cn_579_588.pdf (attached file)Although you will not be responsible for constructing and submitting your own country notebook, research and take notes as if you were. The more research you can do on your country and your product, the better equipped you will be for this final project.Your final paper and plan must include the following components (consider using them as headers in the paper):Company and ProductDescribe company and product/services offeredObjectives and GoalsOverview of CountryDetails about countrySituation AnalysisPEST AnalysisSWOT AnalysisCompetitive and Industry AnalysisMarket entry mode and why it was selectedMarketing Strategies (this area should be extensive)ProductPricePlacePromotionMeasurement and ControlEthical ConsiderationsImplementation Steps and RecommendationsYour international marketing plan should be a professional Word document, 10-12 pages long (not including the title page and reference page). You must use 5-7 sources beyond the text to support your plan, and you must document them correctly using APA formatting per the CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a good place to find credible sources to support your plan.

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