Positioning Case Analysis

Positioning Case Analysis

1. What are the key differences between the customers they have identified as possible targets? (3)

2. Does it make a difference which customer the company chooses to target initially if it thinks it will eventually also target the other groups of customers at some point in the near future? (3)

3. What are the pros and cons of targeting each group? (3)

4. A) Are there other obvious potential target customers that you can think of given your knowledge of the snack bar market? (3)

B) Which group would you recommend and why? (4)

5. Does it make more sense to think about targeting the retailers (e.g., Starbucks, Target, Whole Foods, etc.) or individual consumers? Why? (4) project

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