ABC University Product Stages and Advertisement Marketing Discussion

ABC University Product Stages and Advertisement Marketing Discussion

Resources
Read/review the following resources for this activity:

  • Arens & Schaefer: Chapters 4, 5
  • Minimum of 1 reliable resources for initial post

Introduction
Companies need to understand the various product stage in order to effectively market the product and attract the desired clients. In this activity, learners will evaluate products and the stages the products encounter.

Post Instructions
Identify a product and the stage it is in today. How does the product’s stage in the product lifecycle affect the way it is advertised? When the product changes stages, how will the advertising change?

Writing Requirements

  • Initial Post Length: minimum of 350 words
  • Using APA format, incorporate appropriate in-text citation(s) referring to the academic concept with corresponding references page for the initial post. Product Stages and Advertisement Marketing Discussion Product Stages and Advertisement Marketing Discussion channel?

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