Restaurant SWOT Analysis Paper

Restaurant SWOT Analysis Paper

Restaurant SWOT Analysis Paper

Strengths, Weaknesses, Opportunities, and Threats, Five points for each.

Mission: To spread joy by providing fresh, flavorful food with an unforgettable Asian dining experience.

Vision: To grow more restaurants and serve the best-tasting food in North America.

Goals: Has a certain reputation in the catering industry. Open two more restaurants in 2 years, ready to franchise in the 3rd year.

Menu: Variety of ramen and rice bowls

  • Entree–Ramen (Tonkotsu Ramen, Miso Ramen, Shoyu Ramen, Veggie Ramen……)
  • Entree–Rice Bowl (Chashu bowl, Poke bowl, Beef curry bowl, KBBQ bowl……)
  • Sides–Gyoza, Spring rolls, Chinese pickled cucumber, Edamame, Miso soup, Chicken Karaage……
  • Beverages: Coca-Cola, Sprite, Fanta, Diet Coke, iced tea, Beer, Bubble milk tea, Cold brew, Thai tea, Lemonade, 2 special drinks

Service & Guest Expectations:

  • Comfortable environment
  • Warm welcome
  • Attentive to guest’s need
  • Getting high quality food within a short period of time (5 mins)
  • Fresh-prepared
  • Customized
  • Self-order kiosk
  • QR codes for menu
  • Mobile pay project

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