MDC Skimmer Motion and Segmentation Health and Fitness Production Management Discussion

Skimmer Motion and Segmentation

My assigned roles for the group project are as follows:

– Industry Name & SIC/NCSIC

– Segmentation (2 Mini-Subection)

– Company 2 (Under Industry Analysis and Competitive Analysis)

– Target Market

– Price

– Promotion (Integrated Marketing Communications)

– [Social Network 2]

This link explains which each of the above tasks mean:

More detailed descriptions of some of my roles:

Company 2

[Company 2]

Products we compete with: [This competitor’s product/service, what it does, and what it might do better than yours]

Other ways we compete: [Example: This competitor has a blog that ranks highly on Google for many of the same keywords we would like to write content on]

Target Market

Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.

For example, an interior design company could choose to market to homeowners between the ages of 35 and 65 with incomes of $150,000-plus in Baton Rouge, Louisiana. To define the market even further, the company could choose to target only those interested in kitchen and bath remodeling and traditional styles. This market could be broken down into two niches: parents on the go and retiring baby boomers.


[How much are you selling this product for? Is it competitive? Realistic for your customers’ budget? Will you run any seasonal promotions/discounts associated with this product?]

Promotion (Integrated Marketing Communications)

[How will you promote this product? Think more deeply than your blog or social media channels. What about this content will drive value into your product?]

· Content Marketing

· Social Media

· Email Marketing

·Non-Digital Marketing

[Social Network 2]

– Purpose of channel:

– Metrics to measure success:

All others are in the link at the beginning of this email.

The project is about a pool cleaning product called the SkimmerMotion. The attached PDF has information on the Company as well as the product and objectives for the project.make