SUNY at Stony Brook Brand Strategy and Business Models Discussion

SUNY at Stony Brook Brand Strategy and Business Models Discussion

Assignment1:

Read a 3 pages article and write a 2 pages summary with your thoughts.

Your paper should include 5 parts

1. summarycourse.

2. What do you agree with?

3. What do you not agree with?

4. What would you change?

5. Why would you make the change?

Assignment2:

Read chapter “Getting Brand Communities Right” in the article (page 133-139)

Then write a 5 page paper. In the paper, you need to summarize content, add real life business examples and your own personal critique.

Two articles were attached.

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