ABC 307 University Segmentation Targeting and Marketing Mix Discussion

Targeting and Marketing Mix Discussion

Resources Targeting and Marketing Mix

Read/review the following resources for this activity:

Introduction
You may prefer Coca-Cola over Pepsi, or drive a Toyota instead of a Ford. Chipotle is better than Taco Bell, and you only eat Ballreich’s potato chips. But do you know why? Even if you do not drink beer, chances are you know the Budweiser Clydesdales. Emotional videos, environmentally aware companies, local brands all play a part in how or why we choose one product over another. For this discussion, consider the brands you choose or the businesses you prefer, and why. How has the product advertising impacted these choices?

Initial Post Instructions
What are the various approaches that advertisers use to develop brand loyalty among consumers? How are you influenced by these approaches? Research and share an example of advertising that has impacted your loyalty (either for or against) a particular brand.

Writing Requirements

  • Initial Post Length: minimum of 350 words3
  • Using APA format, incorporate appropriate in-text citation(s) referring to the academic concept with corresponding references page for the initial post. channel?

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