MKTG 371 San Diego State University Chapter 1 to 6 Consumer Behavior Case Study
Please, consider a CONSUMER BEHAVIOR CONSTRUCT/THEORY/MODEL of your choice (one that was new to you and you truly found interesting! ) you learned in this course from chapter 1-6 and do the following:
- Define and describe the construct/theory/model (e.g. definition, history, origin…yes, you need to do some research that goes beyond what stated in the textbook or online). 1 page
- Provide at least THREE interesting (recent) facts (found online, in the news, in an academic journal) that relate to the specific construct/theory/model (cite the sources of information). 1 page
- Explain how your knowledge of this construct/theory/model might influence your behavior as a consumer in the future (consider positives and negatives). 1 page
- Explain how a marketer might find useful the knowledge related to this specific construct/theory/model (think about trends, benefits, challenges, and make sure to provide at least one brand example as context of application). 1 page
Deliverable
4 page document + 1 page with references. Make sure you provide enough details and you refer to reputable sources of information. Times New Roman 12. Single space. Please, use a report format (subtitles and bullet points encouraged).
References APA style
Criteria for the evaluation
Professionalism, Definition and knowledge of the construct/theory/model, Application of the construct/theory/model.course.