BUS 210 Pima Medical Institute Tucson Objectives and Target Market Paper

BUS 210 Pima Medical Institute Tucson Objectives and Target Market Paper

In this writing assignment, you will complete the following steps:

Write at least two marketing objectives to be accomplished by this marketing plan. Be sure that your objectives are stated in a way to meet the criteria for “S.M.A.R.T.” goals, which means they are:

Specific– answer the who, what, when, where, why questions

Measurable – include a numeric objective (“increase sales to $10 million”)

Attainable – within your reach, even if optimistic (you are willing to commit)

Realistic – have a reasonable likelihood of being met (you are able to commit)

Timely – have a deadline or time period attached

 

Based on your analysis of the market data, and a comprehensive understanding of the customer and the buying processes, write a 2-3 page description of the major segments of the market and the specific target market segment you have chosen to serve.Be sure to include a discussion of demographic and psychographic factors if you are targeting a consumer segment, or for business targets, a discussion of whether you are serving a producer, reseller, institution or government unit. Include your reasons for concluding that this is the target market segment that is most likely to be served profitably by your firm.

Points Possible: 30

 

15 points = completeness of content

10 points = appropriate analysis and applied judgment Tucson Objectives and Target Market  Tucson Objectives and Target Market  Tucson Objectives and Target Market 

5 points = utilization of writing guidelines (LEVEL 2)channel?

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