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Business Strategy

You will write a paper identifying an organization you will use for the course long project. All Assignments will be linked to this organization. You will identify the organization’s mission, strategic goals and one business need for your onboarding employee orientation program. The paper should be a minimum of 4 pages double spaced, 1,200 words

In Unit 1, you will identify the organization you will use for the course project. You will also identify the organization’s mission and goals along with the organization’s business need. This business need will be an important frame for the development of your onboarding employee orientation program. You will want to make sure that your onboarding employee orientation program addresses the business need. In order to best address that business need, you will also want to do an analysis regarding the source of that business need, what are the reasons for this problem/business need?

Before designing and implementing any training intervention, the business strategy must be determined. The business strategy is essential for decisions related to whether or not to provide the training, how to allocate resources and how to prioritize training. One way to frame business strategy is competitive advantage.

Business strategy/competitive advantage can be determined using a SWOT (Strengths, Weaknesses, Opportunities, and Threats). For the purposes of this course, please reduce a SWOT to three questions regarding competition.

  • Where should the organization compete?
    • Which markets, what products, what zip zones, what services?
  • How should the organization compete?
    • Should the organization compete on cost, quality, reliability, delivery, innovation, convenience, place, packaging, etc.? What characteristic will be the competitive advantage?
  • What will the organization use to compete?
    • What resources does the organization need to compete successfully?
    • How will the organization acquire, develop and implement those resources?

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