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Assess the key factors in price determination, alternative pricing strategies used in international marketing, and the common terms of sale and payment used in international marketing.

he specific course learning outcomes associated with this assignment are:

  • Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.
  • Examine the process for market research to assess foreign market potential.
  • Analyze the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
  • Determine the logistics and product distribution channel options available to support international marketing.
  • Formulate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations.
  • Assess the key factors in price determination, alternative pricing strategies used in international marketing, and the common terms of sale and payment used in international marketing.
  • Use technology and information resources to research issues in international marketing.
  • Write clearly and concisely about international marketing using proper writing mechanics.

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