Using your textbook, the Argosy University online library resources, and the Internet to research market coverage and channel membership, compare the applicability of the following statement to convenience goods and to shopping goods. “Greater coverage always means greater sales and a brand can never be available in too many places.”Prepare a report in which you:Write your response in a 3-5 page report in MS Word format. Apply APA standa
compare the applicability of the following statement to convenience goods and to shopping goods. “Greater coverage always means greater sales and a brand can never be available in too many places.”
07
Aug