Topic: Competitive Strategy and Innovation.Order DescriptionAssignment:Subject: Competitive Strategy and Innovation.Level: MBAAssignment: Individual case study on General Electric.Language: UK English standardLevel of write up: Critical analysis. (Very important)The lecturer wants lots of critical analysis. The lecturer does not want too much academic or descriptive writing.Word count: Not less than 3,000 + 10%. (Appendix, References mentioned in the write up and in the reference section will not be counted in the word count).Reference: As per Harvard Referencing.Cover Page: Pls include a cover page contents for the assignment.Attachments included:1. Lecturers guide to writing the assignment.2. Universities assignment guidelines and the GE case study.3. Lecture notes and examples.Assignment brief:The Lecturer has made a write up on what is required in the paper as in the attachements. (Lecturers Guide to Writing GE) There are 3 sections ;Part 1: Core Competencies and capabilities. VRIO and SWOT. 30% of word count.Part 2: SAF and Kaplan Balance Score Card for monitoring. Pls include Kaplan Balance Score Card in the appendix too. 40% of word count. (Mc Kinsey 7S is not required.)Part 3: Evaluate the style of leadership of Immelt and Jack Welch and give your assessment on whose style is better in the conclusion. (Transformational and Transactional.) 30% of word count.The case study is in the “Assignment General Electric Case Study” PDF file attached.Pls follow the Lecturers guidelines well for an “A” grade paper.Good luck and thanks for this.