- Complete a Porter’s Analysis to Industry Analysis on the Airline Industry using the six forces. Indicate each force’s competitiveness intensity by signifying Low-Medium-High, or combination of two grades. Support your evaluation on each force’s competitiveness position in the industry.
- Discuss five trends in the external environment scanning process that will affect most businesses.
- Create a Strategic Group map of industry (but not the airline industry) using two broad characteristics- price and product-line. Use at least eight firms in this analysis.