Global Reservation Technologies” Please respond to the following:
- Analyze the technology involved in connecting hotels with potential guests and determine a key cause of inefficiency. Make at least one recommendation for addressing the inefficiency you identified.
- Based on all the factors that go into yield management (typically referred to as revenue management), determine which of the reports discussed in Chapter 5 would prove most valuable to the greatest number of revenue managers across the greatest number of hotels. Explain your rationale.