Please explain how mass marketing vs. individual marketing correlates to brick-and-mortar marketing vs. online marketing? How do the steps in the purchasing and the decision-making models differ for B2B vs. B2C customers?
Please explain how mass marketing vs. individual marketing correlates to brick-and-mortar marketing vs. online marketing? How do the steps in the purchasing and the decision-making models differ for B2B vs. B2C customers?