Write a page on Objective: To understand and illustrate how advertisers target specific segments of the population, in this case women. 1.As early as the 1920s, advertisers recognized that women had authority over as much as 80 percent of household purchases. From that point forward, women have been primary targets for the ad world–even in product categories that might traditionally be viewed as male oriented.

Objective: To understand and illustrate how advertisers target specific segments of the population, in this case women.  1.As early as the 1920s, advertisers recognized that women had authority over as much as 80 percent of household purchases. From that point forward, women have been primary targets for the ad world–even in product categories that might traditionally be viewed as male oriented. To evaluate how that remains true today, locate a prominent advertisement for a product or service in of these three categories: home improvement, automotive, and financial. For each ad, identify how the brand is appealing to women and why. Do you believe the campaign is likely to be successful in attracting female consumers? Why or why not?   **WRITE A ONE PAGE EXPLAINING WHAT IS BEING ASKED** I will attach the powerpoint so you can use as reference, because its abouit the chapter   ****PLEASE IT NEEDS TO BE COMPLETE IN 5 HOURS OR LESS, ONLY A PAGE OR LESS IF IT ANSWERS EXACTLY WHAT IS BEING ASKED****